New daily ‘Polska’ on Polish media market

New daily ‘Polska’ on Polish media market

Created: Monday, October 15. 2007

The first issue of a new Polish daily called Polska (Poland) is on sale as of today. The newspaper is a co-operation with the British The Times(London).


The new daily’s publications will include reprints from the British paper. Colourful supplements and regional additions are said to be Polska’s competitive advantage.

In the first days, the daily will come out in 600,000 to 700,000 copies. The pricing of the daily will vary from region to region. The most expensive will be a Friday issue.

Polska is published by Polskapresse publishing company owned by the German publishing group Verlagsgruppe Passau.

Polskapresse has operated on the Polish market since 1994.

Media analysts say that the newspaper market has become crowded in Poland, and sustaining high sales through taking readers from other dailies and creating new ones in the process, will be difficult for the Polskapresse publishers.

So far, it has mainly focused on regional dailies, including Gazeta Krakowska in Kraków, Dziennik Bałtycki in Gdańsk, Dziennik Zachodni in Silesia, Dziennik Łódzki, and Ekspress Ilustrowany in Łódź, Głos Wielkopolski in Poznań and Słowo Polskie Gazeta Wrocławska in Wrocław.