Poland's bid to EXPO 2012

Commercials promoting Wrocław - Poland's bid to EXPO 2012 are being aired on CNN, mostly in prime time.

TV spots present Poland as a dynamic, modern, European country made for development and leisure, says Andrzej Sadoś of the Polish Foreign Affairs Ministry.

Poland's symbol in the spot is an apple. Traditional Polish connotations, such as Chopin and folk music do not appear in the commercial, because it is addressed to young and wealthy people, explains Paweł Kowalewski, producer of the ad.

The final choice of the EXPO 2012 host city will be announced in November। Wrocław is one of three cities competing for the privilege. The others are the Korean Yeosu and the Maroccan Tanger

Do pobrania
Filmy:
Wizualizacja "EXPO 2012"
Wypowiedź przewodniczącego Parlamentu Europejskiego Hansa-Gerta Pötteringa nt. EXPO we Wrocławiu (en)
Film o współczesnej Polsce (en)
Film o kulturze we Wrocławiu (en)
Film o życiu we Wrocławiu (pl)
Reportaż z targów turystycznych ITB w Berlinie nt. EXPO 2012 Wrocław (en)

Prezentacje:
Prezentacja prof. Bohdana Junga z targów T&T Warsaw (Wroc!aw’s EXPO 2012 bid - global promotion of the leisure industry)

Dokumenty:
Memorandum Akademickiego Komitetu Doradczego EXPO 2012 we Wrocławiu (en)

Alex Lech Bajan
Polish American
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